The idea involved all these made-up memoirs floating about these days, and what a shame it is that they all have to be disparaged, refunded, yanked from shelves or production processes, and so on, especially in times of economic struggle. The idea is to take a fraction of the shelves of the Memoir section at your local bookstore, and refashion them into an entirely new genre: the Memwasn’t. Or the Fauxmoir. Whatever. The name’s beside the point.

But, think it over. It can be an inspiring game for authors, coming up with the most sensational, most unbelievably believable fake memoir imaginable. And at some point, there will be more and more of these books, and maybe no shortage of great ones, and people will be ardently buying and reading them, and the language will evolve and what we know as Fiction will be known as Memwasn’t (or whatever), and we can have stimulating arguments about Literary Fauxmoirs vs Genre Fauxmoirs, and we’ll all be happy again, and rolling in no shortage of books.

So there you have it, for any underemployed marketing brains just waiting for an idea to get you back in the game. All I want’s a credit at your awards speech. And to read all your fake memoirs… make em scandalous.